Incogni vs Optery Comparison

• Standard on a 1-year plan: $95.88 a year
• Unlimited on a 1-year plan: $179.88 a year
• Family on a 1-year plan: $191.88 a year

• Core for 1 year: $39 billed yearly
• Extended for 1 year: $149 billed yearly
• Ultimate for 1 year: $249 billed yearly

Also available in Switzerland, Norway, Iceland and Liechtenstein. Of the 420 entries on Incogni's published broker list, 366 are marked for the United States only, 35 for Canada and 45 for Europe.

US figures for the Ultimate plan: 630+ sites, of which 405+ are covered without the optional Expanded Reach setting; Core covers 380+ and Extended 555+. Canadian plans cover 51+ to 69+ sites and Australian plans 35+ to 55+. Personal plans are also sold in New Zealand and South Africa, but not in Quebec, the UK or the EU.

Requests are re-sent every 60 days to people-search sites and every 90 days to other data brokers, unless the broker has added you to its suppression list. The dashboard shows a status per broker; Completed also counts brokers that replied they held no data on you.

Every paid plan shows a status per site in the dashboard. Extended and Ultimate add a Removals Report with before-and-after screenshots about every 90 days. Sites reached only through Expanded Reach get no verified status.

ISAE 3000 limited assurance, as of 18 July 2025: requests to at least 420 brokers, confirmations from at least 420, repeat requests every 60 or 90 days, no sale of customer data in 2024, over 245 million requests processed. Commissioned on the vendor's side.

The privacy policy says Incogni does not sell personal data and shares it with affiliated companies of its corporate group for administrative purposes and daily operations. The sign-up email can also be used for marketing, which you can unsubscribe from.

Account data (name and email) is used to market Optery, and its retargeted ads with vendors such as Google may count as a sale or share under California law, with an opt-out. The policy says data in the removal profile is not used for marketing, and Optery does not sell data for money.

Incogni Inc. is registered in California, and its terms are governed by California law for contracts made since 7 October 2024. Incogni says its infrastructure is primarily in the EU.

Optery, Inc. is a Delaware C corporation headquartered in the San Francisco Bay Area; customer data is hosted on AWS in the United States.

Incogni Inc. belongs to the Nord Security group of companies. The service launched in 2021 and has been part of the group since it formed in 2022.

Surfshark acquired a majority stake in September 2026; Optery says it continues as an independent company with its own team, product and technology. Before that it was a venture-backed startup from Y Combinator's Winter 2022 batch.

SOC 2 Type II audit of Optery's security controls, commissioned and paid for by Optery. Optery says it passed for 2023, 2024 and 2025 and shares the report only with business customers under NDA.