Incogni vs Privacy Bee Comparison
| Feature | ||
|---|---|---|
| Overview | ||
| Rating | 7.2 | 6.5 |
| Pricing |
Show billing detailsHide billing details
|
Show billing detailsHide billing details
|
| Free tier | Free scan, no removal | Free scan, no removal |
| Sold separately | Yes | Yes |
| Established | 2021 | Not specified |
| Coverage | ||
| Regions covered | United StatesCanadaUnited KingdomEuropean UnionOther regions | United StatesCanadaUnited KingdomEuropean UnionAustraliaOther regions |
| Brokers covered | 420 (vendor claim)Show detailsHide detailsAlso available in Switzerland, Norway, Iceland and Liechtenstein. Of the 420 entries on Incogni's published broker list, 366 are marked for the United States only, 35 for Canada and 45 for Europe. | 1251 (vendor claim)Show detailsHide detailsPrivacy Bee says it removes data from brokers in every country where they operate, using laws such as the GDPR, except countries under US sanctions. Its public broker directory does not label each broker by country, but it includes sites such as 192.com in the UK, Das Örtliche in Germany, Canada 411 and AustraliaLookup. Essentials covers 542 people-search sites and their affiliates; Pro and Signature cover all 1,251 brokers plus custom sites you submit. |
| Removal method | Automated | Automated + human review |
| Re-checks | Quarterly | Monthly |
| Proof & verification | ||
| Proof of removal | Status onlyShow detailsHide detailsRequests are re-sent every 60 days to people-search sites and every 90 days to other data brokers, unless the broker has added you to its suppression list. The dashboard shows a status per broker; Completed also counts brokers that replied they held no data on you. | ScreenshotsShow detailsHide detailsEach exposure in the dashboard has a status: Discovered, Removal In Progress, Closed, Failed or Clean. Closed can mean removed, the company never answered, or the record did not match you. Privacy Bee says every confirmed removal is documented with a screenshot in the dashboard. A monthly report arrives by email on the first of each month. |
| Independent tests | PoPETs study (He et al.) (2025) | None on record |
| Process audit | Deloitte Lietuva UAB (2025, vendor-commissioned)Show detailsHide detailsISAE 3000 limited assurance, as of 18 July 2025: requests to at least 420 brokers, confirmations from at least 420, repeat requests every 60 or 90 days, no sale of customer data in 2024, over 245 million requests processed. Commissioned on the vendor's side. | None on record |
| Your data | ||
| Data you hand over | NameAddressEmailDate of birthPhone | NameAddressDate of birthEmailPhone |
| What they do with it | Shared with affiliatesShow detailsHide detailsThe privacy policy says Incogni does not sell personal data and shares it with affiliated companies of its corporate group for administrative purposes and daily operations. The sign-up email can also be used for marketing, which you can unsubscribe from. | Used for marketingShow detailsHide detailsThe privacy policy says Privacy Bee does not sell personal data and uses no third-party analytics or ad trackers, although a cookie banner on its pages says it uses cookies to measure ads. It does use your data to improve its marketing and to send promotional emails, which you can unsubscribe from. Data is kept for up to a year after you leave unless you ask for deletion. |
| Jurisdiction | United States (California)Show detailsHide detailsIncogni Inc. is registered in California, and its terms are governed by California law for contracts made since 7 October 2024. Incogni says its infrastructure is primarily in the EU. | United StatesShow detailsHide detailsPrivacy Bee, LLC is headquartered in Atlanta, Georgia; its terms are governed by Wyoming law, and all listed subprocessors store data in the United States. |
| Owner | Part of a larger groupShow detailsHide detailsIncogni Inc. belongs to the Nord Security group of companies. The service launched in 2021 and has been part of the group since it formed in 2022. | Independent companyShow detailsHide detailsCEO Harry Maugans; Privacy Bee describes itself as fully self-funded, with no venture capital or private equity. In August 2026 it bought the removal service EraseMe.app. |
| Security audit of the service | None on record | None on record |
| Past data breach | No | No |