DeleteMe vs Incogni Comparison

• Standard for 1 year: $129 billed yearly
• Standard for 2 years: $209 billed every 2 years
• Premium for 1 year: $180 billed yearly

• Standard on a 1-year plan: $95.88 a year
• Unlimited on a 1-year plan: $179.88 a year
• Family on a 1-year plan: $191.88 a year

The public pricing page sells personal plans for the US, Canada, Australia and the UK. DeleteMe's help center also lists six EU countries, Brazil and Singapore under international plans without a public price, and the EU coverage is small: a few dozen sites, mostly business directories.

Also available in Switzerland, Norway, Iceland and Liechtenstein. Of the 420 entries on Incogni's published broker list, 366 are marked for the United States only, 35 for Canada and 45 for Europe.

Standard plans get four privacy reports a year, Premium six. Reports and the dashboard show a status per site, such as removal in progress or removed; DeleteMe says it checks a listing is gone before marking it removed. The sample report contains no screenshots.

Requests are re-sent every 60 days to people-search sites and every 90 days to other data brokers, unless the broker has added you to its suppression list. The dashboard shows a status per broker; Completed also counts brokers that replied they held no data on you.

ISAE 3000 limited assurance, as of 18 July 2025: requests to at least 420 brokers, confirmations from at least 420, repeat requests every 60 or 90 days, no sale of customer data in 2024, over 245 million requests processed. Commissioned on the vendor's side.

The policy says the data you enter for removal goes to data brokers only to request removal and is stored only in the US. Contact details are used to market DeleteMe, with an opt-out, and other account data can go to business partners and corporate affiliates. Customer data can be transferred in a merger or sale of the company.

The privacy policy says Incogni does not sell personal data and shares it with affiliated companies of its corporate group for administrative purposes and daily operations. The sign-up email can also be used for marketing, which you can unsubscribe from.

DeleteMe is a trade name of Abine, Inc., a Delaware corporation based in Boston, Massachusetts.

Incogni Inc. is registered in California, and its terms are governed by California law for contracts made since 7 October 2024. Incogni says its infrastructure is primarily in the EU.

Run by Abine, Inc., founded by Rob Shavell, Eugene Kuznetsov and Andrew Sudbury; Abine is venture-backed, with a $5.2 million Series A from Atlas Venture and General Catalyst in 2011, and its policy lets customer data pass to a buyer if the company is sold.

Incogni Inc. belongs to the Nord Security group of companies. The service launched in 2021 and has been part of the group since it formed in 2022.