DeleteMe vs Optery Comparison
| Feature | ||
|---|---|---|
| Overview | ||
| Rating | 6.1 | 7.1 |
| Pricing |
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| Free tier | Free scan, no removal | Free scan, no removal |
| Sold separately | Yes | Yes |
| Established | 2010 | 2020 |
| Coverage | ||
| Regions covered | United StatesCanadaUnited KingdomAustraliaEuropean UnionOther regions | United StatesCanadaAustraliaOther regions |
| Brokers covered | 97 (vendor claim)Show detailsHide detailsThe public pricing page sells personal plans for the US, Canada, Australia and the UK. DeleteMe's help center also lists six EU countries, Brazil and Singapore under international plans without a public price, and the EU coverage is small: a few dozen sites, mostly business directories. | 630 (vendor claim)Show detailsHide detailsUS figures for the Ultimate plan: 630+ sites, of which 405+ are covered without the optional Expanded Reach setting; Core covers 380+ and Extended 555+. Canadian plans cover 51+ to 69+ sites and Australian plans 35+ to 55+. Personal plans are also sold in New Zealand and South Africa, but not in Quebec, the UK or the EU. |
| Removal method | Automated + human review | Automated + human review |
| Re-checks | Quarterly | Monthly |
| Proof & verification | ||
| Proof of removal | Status onlyShow detailsHide detailsStandard plans get four privacy reports a year, Premium six. Reports and the dashboard show a status per site, such as removal in progress or removed; DeleteMe says it checks a listing is gone before marking it removed. The sample report contains no screenshots. | ScreenshotsShow detailsHide detailsEvery paid plan shows a status per site in the dashboard. Extended and Ultimate add a Removals Report with before-and-after screenshots about every 90 days. Sites reached only through Expanded Reach get no verified status. |
| Independent tests | Consumer Reports (2024) | Consumer Reports (2024), PoPETs study (He et al.) (2025) |
| Process audit | None on record | None on record |
| Your data | ||
| Data you hand over | NameAddressPhoneEmailDate of birth | NameAddressDate of birthEmail |
| What they do with it | Used for marketingShow detailsHide detailsThe policy says the data you enter for removal goes to data brokers only to request removal and is stored only in the US. Contact details are used to market DeleteMe, with an opt-out, and other account data can go to business partners and corporate affiliates. Customer data can be transferred in a merger or sale of the company. | Used for marketingShow detailsHide detailsAccount data (name and email) is used to market Optery, and its retargeted ads with vendors such as Google may count as a sale or share under California law, with an opt-out. The policy says data in the removal profile is not used for marketing, and Optery does not sell data for money. |
| Jurisdiction | United StatesShow detailsHide detailsDeleteMe is a trade name of Abine, Inc., a Delaware corporation based in Boston, Massachusetts. | United StatesShow detailsHide detailsOptery, Inc. is a Delaware C corporation headquartered in the San Francisco Bay Area; customer data is hosted on AWS in the United States. |
| Owner | Venture-backedShow detailsHide detailsRun by Abine, Inc., founded by Rob Shavell, Eugene Kuznetsov and Andrew Sudbury; Abine is venture-backed, with a $5.2 million Series A from Atlas Venture and General Catalyst in 2011, and its policy lets customer data pass to a buyer if the company is sold. | Part of a larger groupShow detailsHide detailsSurfshark acquired a majority stake in September 2026; Optery says it continues as an independent company with its own team, product and technology. Before that it was a venture-backed startup from Y Combinator's Winter 2022 batch. |
| Security audit of the service | None on record | Prescient Assurance 2023Show audit detailsHide audit detailsSOC 2 Type II audit of Optery's security controls, commissioned and paid for by Optery. Optery says it passed for 2023, 2024 and 2025 and shares the report only with business customers under NDA. |
| Past data breach | No | No |