PrivacyPick

DeleteMe vs Optery Comparison

Feature
Overview
Rating6.17.1
Pricing
  • $10.75/moStandard for 1 year
  • $8.71/moStandard for 2 years
  • $15.00/moPremium for 1 year
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  • Standard for 1 year: $129 billed yearly
  • Standard for 2 years: $209 billed every 2 years
  • Premium for 1 year: $180 billed yearly
  • $3.99/moCore monthly
  • $3.25/moCore for 1 year
  • $14.99/moExtended monthly
  • $12.42/moExtended for 1 year
  • $24.99/moUltimate monthly
  • $20.70/moUltimate for 1 year
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  • Core for 1 year: $39 billed yearly
  • Extended for 1 year: $149 billed yearly
  • Ultimate for 1 year: $249 billed yearly
Free tierFree scan, no removalFree scan, no removal
Sold separatelyYesYes
Established20102020
Coverage
Regions covered
United StatesCanadaUnited KingdomAustraliaEuropean UnionOther regions
United StatesCanadaAustraliaOther regions
Brokers covered97 (vendor claim)
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The public pricing page sells personal plans for the US, Canada, Australia and the UK. DeleteMe's help center also lists six EU countries, Brazil and Singapore under international plans without a public price, and the EU coverage is small: a few dozen sites, mostly business directories.

630 (vendor claim)
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US figures for the Ultimate plan: 630+ sites, of which 405+ are covered without the optional Expanded Reach setting; Core covers 380+ and Extended 555+. Canadian plans cover 51+ to 69+ sites and Australian plans 35+ to 55+. Personal plans are also sold in New Zealand and South Africa, but not in Quebec, the UK or the EU.

Removal methodAutomated + human reviewAutomated + human review
Re-checksQuarterlyMonthly
Proof & verification
Proof of removalStatus only
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Standard plans get four privacy reports a year, Premium six. Reports and the dashboard show a status per site, such as removal in progress or removed; DeleteMe says it checks a listing is gone before marking it removed. The sample report contains no screenshots.

Screenshots
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Every paid plan shows a status per site in the dashboard. Extended and Ultimate add a Removals Report with before-and-after screenshots about every 90 days. Sites reached only through Expanded Reach get no verified status.

Independent testsConsumer Reports (2024)Consumer Reports (2024), PoPETs study (He et al.) (2025)
Process auditNone on recordNone on record
Your data
Data you hand over
NameAddressPhoneEmailDate of birth
NameAddressDate of birthEmail
What they do with itUsed for marketing
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The policy says the data you enter for removal goes to data brokers only to request removal and is stored only in the US. Contact details are used to market DeleteMe, with an opt-out, and other account data can go to business partners and corporate affiliates. Customer data can be transferred in a merger or sale of the company.

Used for marketing
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Account data (name and email) is used to market Optery, and its retargeted ads with vendors such as Google may count as a sale or share under California law, with an opt-out. The policy says data in the removal profile is not used for marketing, and Optery does not sell data for money.

JurisdictionUnited States
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DeleteMe is a trade name of Abine, Inc., a Delaware corporation based in Boston, Massachusetts.

United States
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Optery, Inc. is a Delaware C corporation headquartered in the San Francisco Bay Area; customer data is hosted on AWS in the United States.

OwnerVenture-backed
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Run by Abine, Inc., founded by Rob Shavell, Eugene Kuznetsov and Andrew Sudbury; Abine is venture-backed, with a $5.2 million Series A from Atlas Venture and General Catalyst in 2011, and its policy lets customer data pass to a buyer if the company is sold.

Part of a larger group
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Surfshark acquired a majority stake in September 2026; Optery says it continues as an independent company with its own team, product and technology. Before that it was a venture-backed startup from Y Combinator's Winter 2022 batch.

Security audit of the serviceNone on recordPrescient Assurance 2023
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SOC 2 Type II audit of Optery's security controls, commissioned and paid for by Optery. Optery says it passed for 2023, 2024 and 2025 and shares the report only with business customers under NDA.

Past data breachNoNo