EasyOptOuts vs Incogni Comparison
| Feature | ||
|---|---|---|
| Overview | ||
| Rating | 7.5 | 7.2 |
| Pricing |
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| Free tier | None | Free scan, no removal |
| Sold separately | Yes | Yes |
| Established | Not specified | 2021 |
| Coverage | ||
| Regions covered | United States | United StatesCanadaUnited KingdomEuropean UnionOther regions |
| Brokers covered | 200 (vendor claim)Show detailsHide detailsUS residents only. EasyOptOuts claims 200+ sites: its list names 141 sites it opts you out of directly and 74 more that it says rely on or redirect to covered brokers. Sites run by PeopleConnect, such as TruthFinder, Instant Checkmate and Intelius, are not covered. | 420 (vendor claim)Show detailsHide detailsAlso available in Switzerland, Norway, Iceland and Liechtenstein. Of the 420 entries on Incogni's published broker list, 366 are marked for the United States only, 35 for Canada and 45 for Europe. |
| Removal method | Automated | Automated |
| Re-checks | Every 4 months | Quarterly |
| Proof & verification | ||
| Proof of removal | Status onlyShow detailsHide detailsAfter each round, an email lists the sites where your record was found and an opt-out request was filed. No screenshots. | Status onlyShow detailsHide detailsRequests are re-sent every 60 days to people-search sites and every 90 days to other data brokers, unless the broker has added you to its suppression list. The dashboard shows a status per broker; Completed also counts brokers that replied they held no data on you. |
| Independent tests | Consumer Reports (2024), Privacy Guides (2025) | PoPETs study (He et al.) (2025) |
| Process audit | None on record | Deloitte Lietuva UAB (2025, vendor-commissioned)Show detailsHide detailsISAE 3000 limited assurance, as of 18 July 2025: requests to at least 420 brokers, confirmations from at least 420, repeat requests every 60 or 90 days, no sale of customer data in 2024, over 245 million requests processed. Commissioned on the vendor's side. |
| Your data | ||
| Data you hand over | NameDate of birthAddressEmailPhoneRelatives | NameAddressEmailDate of birthPhone |
| What they do with it | Removal onlyShow detailsHide detailsThe privacy policy says your data is shared with no one except to opt you out of supported sites, or when the law requires it. What you enter is typed into broker sites, which then handle it under their own policies. | Shared with affiliatesShow detailsHide detailsThe privacy policy says Incogni does not sell personal data and shares it with affiliated companies of its corporate group for administrative purposes and daily operations. The sign-up email can also be used for marketing, which you can unsubscribe from. |
| Jurisdiction | United StatesShow detailsHide detailsThe terms of service are governed by California law. The team is US-based, and data is stored and processed on Google Cloud in the United States. | United States (California)Show detailsHide detailsIncogni Inc. is registered in California, and its terms are governed by California law for contracts made since 7 October 2024. Incogni says its infrastructure is primarily in the EU. |
| Owner | Independent companyShow detailsHide detailsFounded by Ben and Tyler; the company describes itself as independent and self-funded. | Part of a larger groupShow detailsHide detailsIncogni Inc. belongs to the Nord Security group of companies. The service launched in 2021 and has been part of the group since it formed in 2022. |
| Security audit of the service | None on record | None on record |
| Past data breach | No | No |