PrivacyPick

EasyOptOuts vs Incogni Comparison

Feature
Overview
Rating7.57.2
Pricing
  • $1.67/moPersonal plan for 1 year
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  • Personal plan for 1 year: $19.99 a year
  • $15.98/moStandard on a 1-month plan
  • $7.99/moStandard on a 1-year plan
  • $14.99/moUnlimited on a 1-year plan
  • $15.99/moFamily on a 1-year plan
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  • Standard on a 1-year plan: $95.88 a year
  • Unlimited on a 1-year plan: $179.88 a year
  • Family on a 1-year plan: $191.88 a year
Free tierNoneFree scan, no removal
Sold separatelyYesYes
EstablishedNot specified2021
Coverage
Regions covered
United States
United StatesCanadaUnited KingdomEuropean UnionOther regions
Brokers covered200 (vendor claim)
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US residents only. EasyOptOuts claims 200+ sites: its list names 141 sites it opts you out of directly and 74 more that it says rely on or redirect to covered brokers. Sites run by PeopleConnect, such as TruthFinder, Instant Checkmate and Intelius, are not covered.

420 (vendor claim)
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Also available in Switzerland, Norway, Iceland and Liechtenstein. Of the 420 entries on Incogni's published broker list, 366 are marked for the United States only, 35 for Canada and 45 for Europe.

Removal methodAutomatedAutomated
Re-checksEvery 4 monthsQuarterly
Proof & verification
Proof of removalStatus only
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After each round, an email lists the sites where your record was found and an opt-out request was filed. No screenshots.

Status only
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Requests are re-sent every 60 days to people-search sites and every 90 days to other data brokers, unless the broker has added you to its suppression list. The dashboard shows a status per broker; Completed also counts brokers that replied they held no data on you.

Independent testsConsumer Reports (2024), Privacy Guides (2025)PoPETs study (He et al.) (2025)
Process auditNone on recordDeloitte Lietuva UAB (2025, vendor-commissioned)
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ISAE 3000 limited assurance, as of 18 July 2025: requests to at least 420 brokers, confirmations from at least 420, repeat requests every 60 or 90 days, no sale of customer data in 2024, over 245 million requests processed. Commissioned on the vendor's side.

Your data
Data you hand over
NameDate of birthAddressEmailPhoneRelatives
NameAddressEmailDate of birthPhone
What they do with itRemoval only
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The privacy policy says your data is shared with no one except to opt you out of supported sites, or when the law requires it. What you enter is typed into broker sites, which then handle it under their own policies.

Shared with affiliates
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The privacy policy says Incogni does not sell personal data and shares it with affiliated companies of its corporate group for administrative purposes and daily operations. The sign-up email can also be used for marketing, which you can unsubscribe from.

JurisdictionUnited States
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The terms of service are governed by California law. The team is US-based, and data is stored and processed on Google Cloud in the United States.

United States (California)
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Incogni Inc. is registered in California, and its terms are governed by California law for contracts made since 7 October 2024. Incogni says its infrastructure is primarily in the EU.

OwnerIndependent company
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Founded by Ben and Tyler; the company describes itself as independent and self-funded.

Part of a larger group
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Incogni Inc. belongs to the Nord Security group of companies. The service launched in 2021 and has been part of the group since it formed in 2022.

Security audit of the serviceNone on recordNone on record
Past data breachNoNo