AVG AntiVirus Free vs Norton AntiVirus Plus Comparison

• AntiVirus Free: Free; the Android app shows third-party ads
• Internet Security for 1 PC, renewal: $79.99 a year, the price the store calls the renewal price
• Internet Security for 1 PC, first year: Intro: $39.99 for the first year
• Internet Security for 10 devices, renewal: $109.99 a year, the price the store calls the renewal price
• Internet Security for 10 devices, first year: Intro: $59.88 for the first year on the store page, $59.99 on the product page
• Ultimate for 10 devices, renewal: $149.99 a year, the price the store calls the renewal price; $59.88 for the first year

• AntiVirus Plus for 1 device, renewal: $59.99 a year after the first year; the cart says the plan 'Automatically renews at $59.99/ year'
• AntiVirus Plus for 1 device, first year: Intro: $29.99 for the first year
• AntiVirus Plus for 5 devices, renewal: $84.99 a year after the first year ($39.99 in the first year); from the cart
• Norton 360 Deluxe for 5 devices, renewal: $124.99 a year after the first year ($49.99 in the first year); from the cart

The product privacy notice (updated 26 August 2026) says the desktop app, which covers AVG AntiVirus Free and Internet Security, sends samples of suspicious files and detection metadata to AVG's servers through CommunityIQ, and that AVG may 'directly analyze suspicious files in our safe environment'. For the desktop app it also lists 'URLs and referrers (malicious URL information may also include search terms or cookie information associated with the malware)', kept for 36 months, the IP address, installed applications and security software, and product usage events. On Android, the notice lists the URLs of websites visited, 'malicious and non-malicious', for 36 months. The support article on privacy settings lets you untick sharing of threat data and of app-usage data; the 'Offers' setting cannot be switched off in the free version.

The Products Privacy Notice (last updated 25 Sep 2026) lists, for the desktop security products, 'Files identified as potential or known malware (36 months)', file metadata including file paths, application names, and 'URLs/Websites visited and associated metadata (36 months)', used among other things for 'file sample analysis'. Norton's settings article says Norton Community Watch sends information about potential security risks to Norton and, when a possible risk is detected, information on running processes, visited URLs and general system information; it can be switched off, but 'critical data will still be sent even if this option is turned off.' On phones, Safe SMS collects text messages that contain links or come from senders not in your contacts and keeps them, with personal identifiers removed, for up to five years.

The Gen Digital general privacy notice says 'We do not sell your personal data to third parties' and also 'Where permitted by applicable law, we may share personal data with third parties for advertising purposes'. The product notice says the free Android app 'serves relevant third-party advertisements' through partners it lists (Google AdMob, Amazon, Facebook Audience Network, InMobi, AppLovin, Unity Technologies, IronSource and Liftoff Mobile), and that the advertising ID is processed for IronSource. The consent policy says consent is asked at installation and an equivalent paid version has no ads. The desktop app uses Google Analytics; the phone apps use Google Firebase, AppsFlyer and Singular. In the free version, the 'Offers' setting based on app-usage data cannot be disabled. The support article says 'When you use most AVG applications, you share anonymous data with AVG and other third parties' and that you can opt out at any time.

Gen Digital's General Privacy Notice, which Norton's Privacy Center says applies to Norton, says 'We do not sell your personal data to third parties', but also that the group uses data 'to serve you with relevant advertising and content, both on our properties and on third-party properties' and that 'Where permitted by applicable law, we may share personal data with third parties for advertising purposes.' Norton's cookies and analytics notice lists Google Analytics, Adobe Analytics, Quantum Metric, AppsFlyer, Singular and Firebase as analytics tools in its products. The App Store listing of the iPhone app says identifiers and usage data 'may be used to track you across apps and websites owned by other companies'. The desktop app shows promotional notifications by default; they can be switched off in Settings.

AVG is part of Gen Digital Inc., whose privacy team is in Tempe, Arizona; the group says it has dual headquarters in Prague and Tempe. For users in the European Economic Area the controller of personal data for AVG products is a Czech company in Prague, so EU data protection law applies to it. The group notice says personal data may be disclosed to public authorities and in legal proceedings.

Norton is a brand of Gen Digital Inc., whose privacy team is in Tempe, Arizona; the group's general privacy notice says it may disclose data to public authorities and in legal proceedings. For users in the European Economic Area the controller of personal data for Norton products is NortonLifeLock Ireland Limited in Dublin, so EU data protection law applies to them.

AVG says it has made security software since 1991. In 2016 a larger antivirus company bought a majority of AVG Technologies N.V., then listed on the New York Stock Exchange; that buyer was itself acquired in 2022 by the company now called Gen Digital, listed on NASDAQ, and AVG's site and notices now carry Gen Digital's name.

Norton was a consumer brand of Symantec. On 4 November 2019 Symantec sold its enterprise security business to Broadcom and renamed itself NortonLifeLock Inc.; on 7 November 2022 NortonLifeLock took the name Gen Digital Inc. The company is listed on NASDAQ under the symbol GEN.