Bitdefender Total Security vs Norton AntiVirus Plus Comparison

• Individual for 1 year: $109.99 billed yearly at renewal
• Individual, first year: $59.99 for the first year (intro)
• Family for 1 year: $139.99 billed yearly at renewal
• Family, first year: $79.99 for the first year (intro)

• AntiVirus Plus for 1 device, renewal: $59.99 a year after the first year; the cart says the plan 'Automatically renews at $59.99/ year'
• AntiVirus Plus for 1 device, first year: Intro: $29.99 for the first year
• AntiVirus Plus for 5 devices, renewal: $84.99 a year after the first year ($39.99 in the first year); from the cart
• Norton 360 Deluxe for 5 devices, renewal: $124.99 a year after the first year ($49.99 in the first year); from the cart

The privacy policy says the products send technical data such as IP and MAC addresses and pseudonymized identifiers of devices, files, folders, apps and URLs; with email protection, header data such as sender, recipient and subject. The Windows guide says Quick Scan uses in-the-cloud scanning. Neither says whether whole files are uploaded for analysis.

The Products Privacy Notice (last updated 25 Sep 2026) lists, for the desktop security products, 'Files identified as potential or known malware (36 months)', file metadata including file paths, application names, and 'URLs/Websites visited and associated metadata (36 months)', used among other things for 'file sample analysis'. Norton's settings article says Norton Community Watch sends information about potential security risks to Norton and, when a possible risk is detected, information on running processes, visited URLs and general system information; it can be switched off, but 'critical data will still be sent even if this option is turned off.' On phones, Safe SMS collects text messages that contain links or come from senders not in your contacts and keeps them, with personal identifiers removed, for up to five years.

Technical data is used for security and, in the policy's words, 'for statistical purposes and improving the quality of our solutions'. The account email can be used for Bitdefender's own marketing unless you opt out. The policy says 'We do not sell your data.' Technical data may be kept for up to 10 years.

Gen Digital's General Privacy Notice, which Norton's Privacy Center says applies to Norton, says 'We do not sell your personal data to third parties', but also that the group uses data 'to serve you with relevant advertising and content, both on our properties and on third-party properties' and that 'Where permitted by applicable law, we may share personal data with third parties for advertising purposes.' Norton's cookies and analytics notice lists Google Analytics, Adobe Analytics, Quantum Metric, AppsFlyer, Singular and Firebase as analytics tools in its products. The App Store listing of the iPhone app says identifiers and usage data 'may be used to track you across apps and websites owned by other companies'. The desktop app shows promotional notifications by default; they can be switched off in Settings.

Bitdefender S.R.L. is registered in Bucharest, Romania, and processes personal data under the EU GDPR. The privacy policy names hosting, support, e-commerce and marketing processors in the EU and the USA.

Norton is a brand of Gen Digital Inc., whose privacy team is in Tempe, Arizona; the group's general privacy notice says it may disclose data to public authorities and in legal proceedings. For users in the European Economic Area the controller of personal data for Norton products is NortonLifeLock Ireland Limited in Dublin, so EU data protection law applies to them.

A privately held company led by co-founder and CEO Florin Talpeș. In December 2017 the investment firm Vitruvian Partners bought about 30% from another shareholder, becoming the second-largest shareholder after co-founders Florin and Mariuca Talpeș; a group of private investors holds a minority stake. The most recent ownership details found date from 2017.

Norton was a consumer brand of Symantec. On 4 November 2019 Symantec sold its enterprise security business to Broadcom and renamed itself NortonLifeLock Inc.; on 7 November 2022 NortonLifeLock took the name Gen Digital Inc. The company is listed on NASDAQ under the symbol GEN.