Kaspersky Premium vs Norton AntiVirus Plus Comparison

• Standard for 3 devices, renewal: $34.99 a year, the renewal price the store states
• Standard for 3 devices, first year: Intro: $30.99 for the first year
• Plus for 3 devices, renewal: $46.99 a year, the renewal price the store states
• Plus for 3 devices, first year: Intro: $40.99 for the first year
• Premium for 3 devices, renewal: $54.99 a year, the renewal price the store states
• Premium for 3 devices, first year: Intro: $42.99 for the first year

• AntiVirus Plus for 1 device, renewal: $59.99 a year after the first year; the cart says the plan 'Automatically renews at $59.99/ year'
• AntiVirus Plus for 1 device, first year: Intro: $29.99 for the first year
• AntiVirus Plus for 5 devices, renewal: $84.99 a year after the first year ($39.99 in the first year); from the cart
• Norton 360 Deluxe for 5 devices, renewal: $124.99 a year after the first year ($49.99 in the first year); from the cart

The products and services privacy policy lists what the software can send to Kaspersky: threats detected, information on installed applications, the addresses of websites visited (logins and passwords removed up to the host name), operating system events, Wi-Fi connection data and, in its words, suspicious files that 'can be automatically sent for a more thorough analysis by machine learning-based technologies and, in rare cases, by a malware analyst'. The files are mainly executables; harmless files or parts of them may be sent too, to reduce false positives. The policy says the Kaspersky Security Network Statement and the Marketing Statement list data that users decide to provide by ticking a box in the product settings. Kaspersky says files shared by users in Europe, North and Latin America, the Middle East and several Asia-Pacific countries are processed in two data centres in Zurich, Switzerland.

The Products Privacy Notice (last updated 25 Sep 2026) lists, for the desktop security products, 'Files identified as potential or known malware (36 months)', file metadata including file paths, application names, and 'URLs/Websites visited and associated metadata (36 months)', used among other things for 'file sample analysis'. Norton's settings article says Norton Community Watch sends information about potential security risks to Norton and, when a possible risk is detected, information on running processes, visited URLs and general system information; it can be switched off, but 'critical data will still be sent even if this option is turned off.' On phones, Safe SMS collects text messages that contain links or come from senders not in your contacts and keeps them, with personal identifiers removed, for up to five years.

The privacy policy says data is used to protect users, to update the antivirus databases, to analyse threats, and to improve products through 'statistical research and analyses' on de-identified data. It also lists 'personalized information and offers from Kaspersky, including ... Kaspersky and third-party products and services, marketing offers, discounts'. Kaspersky may share data within its group and with service providers that supply 'web analytics, data processing, advertising, e-mail distribution, payment processing, order fulfillment'. On Android it processes a hash of a device identifier. The policy version opened is dated 28 February 2022. It states that data can be processed in Russia, China and Belarus among other countries, and that data from users in the EU is processed 'on servers located in the EU and Russia'.

Gen Digital's General Privacy Notice, which Norton's Privacy Center says applies to Norton, says 'We do not sell your personal data to third parties', but also that the group uses data 'to serve you with relevant advertising and content, both on our properties and on third-party properties' and that 'Where permitted by applicable law, we may share personal data with third parties for advertising purposes.' Norton's cookies and analytics notice lists Google Analytics, Adobe Analytics, Quantum Metric, AppsFlyer, Singular and Firebase as analytics tools in its products. The App Store listing of the iPhone app says identifiers and usage data 'may be used to track you across apps and websites owned by other companies'. The desktop app shows promotional notifications by default; they can be switched off in Settings.

Controls over how Kaspersky develops, tests and releases the antivirus databases for Windows and Unix systems, August 2025 to July 2026

Kaspersky calls itself a private international company with its holding company, Kaspersky Labs Limited, in the United Kingdom, and its operating company, AO Kaspersky Lab, in Russia. The privacy policy is issued by AO Kaspersky Lab, Moscow, and names Kaspersky Labs GmbH in Ingolstadt, Germany, as the group's representative for EU data protection law. The US Commerce Department's 2024 entity listing names AO Kaspersky Lab and OOO Kaspersky Group in Russia and Kaspersky Labs Limited in the United Kingdom. Kaspersky says it has no ties to the Russian government and is not obliged to hand over user information under Russian surveillance laws; the Commerce Department found that it 'is subject to the jurisdiction of the Russian Government and must comply with requests for information'.

Norton is a brand of Gen Digital Inc., whose privacy team is in Tempe, Arizona; the group's general privacy notice says it may disclose data to public authorities and in legal proceedings. For users in the European Economic Area the controller of personal data for Norton products is NortonLifeLock Ireland Limited in Dublin, so EU data protection law applies to them.

Kaspersky was founded in 1997 and has its headquarters in Moscow. It describes itself as privately held; neither its privacy policy nor its FAQ names the owners of the UK holding company. The US Treasury sanctioned twelve board members and senior executives of AO Kaspersky Lab in June 2024; Kaspersky states that neither the company, its subsidiaries nor its chief executive was designated.

Norton was a consumer brand of Symantec. On 4 November 2019 Symantec sold its enterprise security business to Broadcom and renamed itself NortonLifeLock Inc.; on 7 November 2022 NortonLifeLock took the name Gen Digital Inc. The company is listed on NASDAQ under the symbol GEN.