Kaspersky Premium vs McAfee Total Protection Comparison

• Standard for 3 devices, renewal: $34.99 a year, the renewal price the store states
• Standard for 3 devices, first year: Intro: $30.99 for the first year
• Plus for 3 devices, renewal: $46.99 a year, the renewal price the store states
• Plus for 3 devices, first year: Intro: $40.99 for the first year
• Premium for 3 devices, renewal: $54.99 a year, the renewal price the store states
• Premium for 3 devices, first year: Intro: $42.99 for the first year

• Total Protection Essential for 5 devices, renewal: $119.99 a year after the first year; the checkout gives this as the current renewal price
• Total Protection Essential for 5 devices, first year: Intro: $39.99 for the first year, for new customers
• McAfee+ Premium Individual, renewal: $149.99 a year after the first year ($49.99 in the first year); from the plan page, not checked in the cart

The products and services privacy policy lists what the software can send to Kaspersky: threats detected, information on installed applications, the addresses of websites visited (logins and passwords removed up to the host name), operating system events, Wi-Fi connection data and, in its words, suspicious files that 'can be automatically sent for a more thorough analysis by machine learning-based technologies and, in rare cases, by a malware analyst'. The files are mainly executables; harmless files or parts of them may be sent too, to reduce false positives. The policy says the Kaspersky Security Network Statement and the Marketing Statement list data that users decide to provide by ticking a box in the product settings. Kaspersky says files shared by users in Europe, North and Latin America, the Middle East and several Asia-Pacific countries are processed in two data centres in Zurich, Switzerland.

The McAfee License Agreement says the antivirus protection may automatically send McAfee reports about suspected malware and unwanted software, that 'the reports may include files that contain suspected malware', that McAfee will ask permission first if it thinks a suspicious file is likely to contain personal data, and that 'You can turn off this automatic reporting from your antivirus protection in your product.' The privacy notice adds that the software collects device ID, telemetry, McAfee ID, IP address, web domains visited and web traffic data, and that the WebAdvisor browser extension collects URLs, search information and the name and size of downloaded files.

The privacy policy says data is used to protect users, to update the antivirus databases, to analyse threats, and to improve products through 'statistical research and analyses' on de-identified data. It also lists 'personalized information and offers from Kaspersky, including ... Kaspersky and third-party products and services, marketing offers, discounts'. Kaspersky may share data within its group and with service providers that supply 'web analytics, data processing, advertising, e-mail distribution, payment processing, order fulfillment'. On Android it processes a hash of a device identifier. The policy version opened is dated 28 February 2022. It states that data can be processed in Russia, China and Belarus among other countries, and that data from users in the EU is processed 'on servers located in the EU and Russia'.

The privacy notice says McAfee does not 'sell' personal information under U.S. state law, but may share information with third-party advertising partners for cross-context behavioral and targeted advertising, that it collects mobile advertising identifiers, that mobile advertising partners may use location to target ads where location access is granted, and that it uses Meta's business tools to target ads. Opt-out is through the Individual Data Request form or Global Privacy Control. The Cookie Notice adds that free McAfee products may share device and advertising identifiers with web browsing or app usage with select partners for targeted ads, with an opt-out in the product settings.

Controls over how Kaspersky develops, tests and releases the antivirus databases for Windows and Unix systems, August 2025 to July 2026

Kaspersky calls itself a private international company with its holding company, Kaspersky Labs Limited, in the United Kingdom, and its operating company, AO Kaspersky Lab, in Russia. The privacy policy is issued by AO Kaspersky Lab, Moscow, and names Kaspersky Labs GmbH in Ingolstadt, Germany, as the group's representative for EU data protection law. The US Commerce Department's 2024 entity listing names AO Kaspersky Lab and OOO Kaspersky Group in Russia and Kaspersky Labs Limited in the United Kingdom. Kaspersky says it has no ties to the Russian government and is not obliged to hand over user information under Russian surveillance laws; the Commerce Department found that it 'is subject to the jurisdiction of the Russian Government and must comply with requests for information'.

McAfee, LLC is registered in California and has its headquarters at 6220 America Center Drive, San Jose. The privacy notice names McAfee Ireland Limited as the controller for consumers in the EEA and says McAfee may disclose data to law enforcement and government authorities, including for national security purposes and in response to subpoenas.

Kaspersky was founded in 1997 and has its headquarters in Moscow. It describes itself as privately held; neither its privacy policy nor its FAQ names the owners of the UK holding company. The US Treasury sanctioned twelve board members and senior executives of AO Kaspersky Lab in June 2024; Kaspersky states that neither the company, its subsidiaries nor its chief executive was designated.

On 1 March 2022 McAfee Corp. announced the completion of its acquisition by an investor group led by Advent International and funds advised by Permira, with Crosspoint Capital Partners, CPP Investments, GIC and a subsidiary of the Abu Dhabi Investment Authority; the deal was valued at over $14 billion and McAfee left the stock exchange.