ESET HOME Security Essential vs McAfee Total Protection Comparison

• Essential for 1 year: $59.99 for the first year; renewal price not published
• Premium for 1 year: $89.99 for the first year; renewal price not published
• Ultimate for 1 year: $179.99 for the first year; renewal price not published
• NOD32 Antivirus for 1 year: $39.99 for the first year; renewal price not published

• Total Protection Essential for 5 devices, renewal: $119.99 a year after the first year; the checkout gives this as the current renewal price
• Total Protection Essential for 5 devices, first year: Intro: $39.99 for the first year, for new customers
• McAfee+ Premium Individual, renewal: $149.99 a year after the first year ($49.99 in the first year); from the plan page, not checked in the cart

The privacy policy says the LiveGrid reputation system compares one-way hashes of scanned files with a cloud list of safe and unsafe files. The separate LiveGrid feedback system, offered at installation, submits suspicious files to ESET's lab by default once it is on, along with the file path, name, date and process; office documents and PDFs are excluded by default. The privacy policy adds that feedback can include IP addresses, website addresses and crash dumps.

The McAfee License Agreement says the antivirus protection may automatically send McAfee reports about suspected malware and unwanted software, that 'the reports may include files that contain suspected malware', that McAfee will ask permission first if it thinks a suspicious file is likely to contain personal data, and that 'You can turn off this automatic reporting from your antivirus protection in your product.' The privacy notice adds that the software collects device ID, telemetry, McAfee ID, IP address, web domains visited and web traffic data, and that the WebAdvisor browser extension collects URLs, search information and the name and size of downloaded files.

The privacy policy for ESET HOME subscriptions says ESET may process 'aggregated statistical data relating to usage of our Services to improve them' and use the account email to advertise similar ESET products unless you opt out. It says 'We do not share your data with third parties', apart from ESET's own affiliates, partners for licensing and support, and cloud and billing processors. Billing records are kept 10 years; licensing data is anonymised within 12 months after the licence expires.

The privacy notice says McAfee does not 'sell' personal information under U.S. state law, but may share information with third-party advertising partners for cross-context behavioral and targeted advertising, that it collects mobile advertising identifiers, that mobile advertising partners may use location to target ads where location access is granted, and that it uses Meta's business tools to target ads. Opt-out is through the Individual Data Request form or Global Privacy Control. The Cookie Notice adds that free McAfee products may share device and advertising identifiers with web browsing or app usage with select partners for targeted ads, with an opt-out in the product settings.

ESET, spol. s r.o. is registered in Bratislava, Slovak Republic, and is the data controller for ESET HOME subscriptions under the EU GDPR. In the United States the plans are sold by ESET North America in San Diego, whose own privacy policy covers the website and purchases.

McAfee, LLC is registered in California and has its headquarters at 6220 America Center Drive, San Jose. The privacy notice names McAfee Ireland Limited as the controller for consumers in the EEA and says McAfee may disclose data to law enforcement and government authorities, including for national security purposes and in response to subpoenas.

Established in 1992 by Miroslav Trnka, Peter Paško and Rudolf Hrubý as a privately owned limited liability company. ESET's press kit lists Peter Paško as chairman of the board and Miroslav Trnka as a board member; Richard Marko is CEO.

On 1 March 2022 McAfee Corp. announced the completion of its acquisition by an investor group led by Advent International and funds advised by Permira, with Crosspoint Capital Partners, CPP Investments, GIC and a subsidiary of the Abu Dhabi Investment Authority; the deal was valued at over $14 billion and McAfee left the stock exchange.